If you run a service business in the UK — whether you’re a tradesperson, clinic owner, or consultant — you’ve probably tried Meta ads to generate leads. But if your campaigns bring in lots of contacts that don’t convert, you’re not alone. Many businesses struggle with poor lead quality despite spending heavily on Meta lead generation. The problem is not just how many leads you get, but how good those leads are, and how you manage them. This post explains why most Meta lead ge

Advertising your restaurant on Facebook remains one of the most effective ways to attract local customers and increase bookings. Yet many UK restaurant owners struggle to get it right, wasting their first few hundred pounds without seeing real results. This guide walks you through setting up your Facebook ads properly in 2025, focusing on practical steps that deliver bookings and build your restaurant’s presence nearby. Setting Up Your Meta Business Account Before you launch